Lakefront living meets elevated realty service.

Expertly representing buyers and sellers throughout Southeast Wisconsin’s most sought-after lakefront communities.

Tailored real estate experiences for discerning lakefront buyers and sellers.

At the heart of Southeast Wisconsin’s lakes, we offer a distinctly elevated approach to real estate: one that’s intentional, stress-free, and tailored to you. Whether you’re preparing to sell a beloved property or searching for your next home, we’ll guide you every step of the way with our concierge-level service, expert market insight, personal attention, and genuine care.

We’re redefining the lakefront property experience, backed by over a decade of expertise in buying and selling on Southeast Wisconsin’s lakes. From expertly positioning your lakefront home to helping you discover the perfect waterfront retreat, experience real estate that’s focused on your goals, with peace of mind every step of the way.

Lawn with two large trees and a waterfront view of a river or lake, boats and a cloudy blue sky.
Overhead shot of beautiful lake home on Browns Lake
Rowboat on a calm lake next to a pier with two red adirondack chairs
Lake house patio life
Sign with the words 'Lake Homes' and 'SE' and 'WI' indicating location, on a beige background.

Your lakefront property is more valuable than ever.

Thinking about selling? The market’s never wanted your home more. With record-low inventory, now may be the perfect time to sell. Let’s connect and discover how much your property could sell for today.

A white dock extending into a body of water in front of a house with a well-manicured lawn and trees under a blue sky with scattered clouds.

Bring the lake life home.

We serve buyers and sellers in these Southeast Wisconsin lakefront communities and beyond:

~ GENEva Lake
~ Lake delavan
~ Lake beulah
~ Lauderdale Lake
~ whitewater LakE
~ tichigan LakE
~ browns LakE
~ wind LakE
~ Lake MICHIGAN
~ Paddock lake
~ Hooker Lake
~ SILVER LAKE
~ LILY LAKE
~ Twin LAKEs
~ powers LAKE
~ center LAKE

  • “We cannot say enough good things about the service and professionalism we received from AJ Swartz.

    From the first time we met with AJ to discuss the possibility of selling our home to the signing of our closing documents, AJ exceeded our expectations! We were very fortunate to have sold our home within 48 hours of listing it, and we attribute much of that to AJ and his marketing!”

  • “AJ helped us secure our dream home and sell our previous home seamlessly so both closings occurred one after the other.

    He ensured that all the dominos fell perfectly and timely. I will forever be grateful for all of the work that AJ put into our sale and purchase.”

  • “Because of his vast contact list, we were able to sell our house before it even went on the market.

    AJ was professional and very knowledgeable. We have used him many times and will continue to use him for all our real estate interactions!”

  • “We had AJ list our home in Lake Geneva and he brought us multiple offers.

    Later we called him again to help us find a new home in Twin Lakes. He was very responsive and patient. Highly recommend working with AJ.”

  • “He is very in tune with the market and had us under contract in less than a week.

    AJ was exceptional to work with. He offered his professional perspective and guidance right from the start. I would absolutely consult with AJ again to list or buy a home. I highly recommend.”

  • “AJ has sold 2 homes for us in the last 5 months along with purchasing a home.

    His knowledge and experience made all 3 transactions go smoothly. We highly recommend AJ as a realtor.”

  • “Under direction from AJ we put our home on the market and sold it fast!

    AJ was very professional throughout the entire process and acted as a consultant helping us in make those difficult decisions while selling our beloved home [of 17 years]. I highly recommend using AJ should you find the need to sell (or purchase) a home. He knows the market, the area, and always acts with your best interest in mind!”

  • “He made the entire process nice and smooth and helped us get multiple offers within the first few days of our house being listed.

    AJ did an awesome job helping us sell our house.”

  • “This is the second home we have bought with AJ and have had equally great experiences.

    He handled several difficult situations with our closing without hesitation. Very hands-on and always willing to go above and beyond for his clients.”

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Begin your lakefront journey.

Call or text us at 262-818-0765, or fill out our form below. Someone will be in touch with you soon.

Photo of AJ Swartz, lakefront relator

AJ Swartz

Lakefront Property Specialist

With over 12 years of experience and deep roots in Southeast Wisconsin, I’ve built my career around a lifelong appreciation for the lakes that define our communities. Specializing in lakefront properties, I bring local knowledge, market insight, and a passion for helping clients navigate every step of their real estate journey. From the shores of Lake Michigan to the region’s most sought-after inland lakes, I’m here to help you move with confidence—and bring the lake life home.

A wooden deck overlooking a grassy yard and a body of water; decorated with potted flowers, a barbecue grill, and a patio table with chairs, surrounded by trees with a blue sky overhead.
A lakeside house with a dock leading to the water, outdoor chairs, and a storage shed, surrounded by lush green trees and a partly cloudy sky.
Deck overlooking a lake with outdoor lounge chairs, a side table, and a wooden deck railing, surrounded by green trees.